Everyday Fashions of the 1930s

The fashion gradually stepped away from the flapper days of the Roaring Twenties and toward the defining look of the 30s.

Everyday Fashions of the Thirties as Pictured in Sears Catalogs

Everyday Fashions of the Thirties deserves its own review by merit of the decade’s sheer diversity in styles.

Where the 1930s start out looking very much like the 1920s, you can spy the beginning of that typical 1930s silhouette in the early years. This book really shows how, year by year, the fashion gradually stepped away from the flapper days of the Roaring Twenties and toward the defining look of the 30s.

Of the catalogue books we’re reviewing, this one probably has the greatest variety and style evolution. There are clothes for all ages, men and women, and everything from undergarments to shoes, accessories and hats.

All the catalogue book contain day, home, sports and evening wear, but this one does a little better than others, really showing just how diverse the 1930s were in fashion, even though it was a period marked by Depression and the rise of authoritarianism. If you want to know what people of all walks of life wore in those days, this is definitely the tome to consult.

Leave a Reply