Charles Schridde (1926-2011) was an American artist and illustrator. He is best known to retrofuturists for the homes of tomorrow he drew for Motorola in the 1960s.
The paintings, which were printed in advertisements, were of lavish Modernist dwellings, typically against a spectacular natural background, such as a cliff or a waterfall. Naturally, they were equipped with Motorola radios, television sets and other electronics.
Schridde grew up in rural Illinois. He received a scholarship to the Chicago Art Institute at age 17. After serving in the Navy during World War II, he worked as a freelancer illustrator for Life magazine and The Saturday Evening Post, among others. When photography took over the advertising business, Schridde learned the new tool and made ads for the likes of Audi, Chevrolet and Porsche. He switched back to painting later in his life.
2 Comments
Add YoursThis is totally nifty. Thank you for sharing. I’d love to see more Mid-Century Modern art.
Which of the Motorola ads was by another artist. Charles told me that he did all of them except one. And would anyone know who the other artist was?